Growth doesn’t come from optimizing the past. It comes from designing the future.

Companies that lead with design grow faster and outperform their peers, whether they sell physical goods, digital tools, services, or a mix of all three.

This isn’t magic. It’s the result of putting users at the center of decisions and design at the center of strategy. The market rewards companies that stand out, and standing out takes leadership.

I’ve embedded strategic design at every scale: from high-growth tech start-ups to healthcare and pharmaceutical businesses to a 100-year-old insurance carrier.

It’s never too early — or too late — to build a business that wins by design.

I help companies design their future, and lead them there.

I uncover new opportunities, build bold, user-centered visions, and turn them into practical, measurable roadmaps for transformation.

As a Design and Innovation Executive, I:

  • Scale design maturity and business capability, transforming how organizations work — from operations and culture to metrics and partnerships.

  • Champion design as a business driver, translating insights into breakthrough products, services, and communications.

  • Operationalize enterprise-wide change, aligning people, platforms, and priorities to future-ready the business.

  • Lead with foresight, not just frameworks — shaping strategy, guiding innovation roadmaps, and managing risk.

  • Balance human experience with machine intelligence, ensuring AI and emerging tech deliver value people can feel — with trust, ethics, and purpose built in.

I don’t just make things better. I help organizations become better at making things that matter.

Awards & Recognitions

  • In 2025, I was named in Reuters Event’s list of Trailblazing Women in Insurance.

    My achievements in the insurance industry were recognized on the basis of my professional track record, influence, social impact, and leadership.

  • In 2024, my leadership brought American Family Insurance a win in the Americas Regional Finals, Insurer Innovation category.

    We took the honors with our coverage calibration support solution, “PIRfy,” which transformed the personal insurance review process for AmFam agents.

  • In 2024, I was awarded RISE’s inaugural Innovator of the Year recognition.

    The Innovator of the Year Award is an accolade that celebrates outstanding contributions to the insurance industry through innovation and visionary leadership. This award aims to highlight and applaud individuals that have pioneered transformative solutions, setting new standards for the industry.

  • In 2023, my leadership (and application-writing abilities) won American Family Insurance Group its first placement on Fast Company’s Best Workplaces for Innovators list (No. 71) – making it the only insurance category winner in the top 100.

  • Speculative design piece that interpreted and presented a vision of what peacebuilding could be, based on the history of the UN’s actions, its current peace efforts, and imagined futures. Semi-finalist ranking issued by United Nations Department of Political and Peacebuilding Affairs (DPPA) and the Design Futures Initiative (DFI) in 2020.

  • Certified by the Global Foresight Advisory Council (GFAC) to conduct trendspotting, horizon scanning and pattern-making that informs future scenarios and impacts business results.